Smart app for digital shopping
Higher user interaction through automated extension of out-of-home (OOH) campaigns into the digital world.
Extend out-of-home (OOH) campaigns online
First Avenue, a renowned out-of-home marketer and media company, was looking for a solution to extend poster campaigns online. To this end, an app was to be developed that would process its customers' campaigns online and enrich them with additional features such as individual coupons and competitions. A points system was to strengthen user loyalty and enable further interaction opportunities with the target groups.
New development of an existing app
In order to further expand the monetization of its print campaigns, First Avenue faced two challenges:
Legacy App
The existing app with poor ratings and an outdated code base had to undergo a complete redesign and redevelopment. The aim was to take existing users into account and offer them the easiest possible transition to the new app.
Adding new functionality
In order to offer advertisers an attractive way to extend their print campaigns, further innovative functions should be integrated. For example, users should earn Cippy Coins by interacting with campaigns and exchange them for coupons, rewards and competitions.
Online Campaigns
Reward system
Rewards & competitions
Our Approach & collaboration
Johnny Bytes took over the entire product development of the customized solution. With the support of our partner agency Friendventure in app design, Johnny Bytes developed an innovative Flutter app. The app improves customer interaction and enables new business models for PAGOPACE.
The introduction of Cippy Coins, which can be earned through interaction with online campaigns, is a key step towards increasing added value for advertising companies and app users. The coins act as an incentive to use the app and can be seamlessly integrated into the entire South Tyrolean ecosystem of First Avenue for future advertising measures.
The Laravel backend of the Cippy app ensures secure and efficient data processing. It provides a solid basis for the further development and scaling of the platform. In addition, it takes into account the strict regulatory requirements that apply to the implementation of competitions in Italy.
The implementation of a cloud-based CI/CD pipeline enabled fast and efficient software updates. Automated tests ensured consistently high code quality.
Greater customer loyalty by extending print campaigns into the digital world
The launch of the app was successful and existing users were migrated smoothly. Thanks to a comprehensive redesign and new development, the app was equipped with innovative functions that both strengthen user loyalty and offer advertisers an attractive platform.
The integration of Cippy Coins as a reward system motivates users to use the app regularly and helps to increase user engagement. With a modern technology stack and a focus on user-friendliness, the Cippy app has established a strong position in the market and promises further growth and success in the future.
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Automated extension of OOH poster campaigns
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Future-proof technology stack
+130%
Increased usage time per session
Seamless integration of additional services
Our strategic collaboration with First Avenue is crucial for the future of the Cippy app. Through a close partnership and open communication, we want to continuously improve the app and integrate further innovative functions. Our common goal is to optimize the digital advertising experience for users and advertisers alike and to secure the added value of the app in the long term.
An app that extends your campaigns into digital
Campaign app or customer engagement: discuss your idea with us. The conversation is non-binding and free.
Your personal contact
Would you rather talk to us directly and in person? Then do not hesitate to get in touch with us.
